The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
| Author | : | |
| Rating | : | 4.85 (952 Votes) |
| Asin | : | 023116467X |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2015-04-23 |
| Language | : | English |
DESCRIPTION:
wmg said Good Insight. Still trying to find the time to make use of this book, but I do like it.. Five Stars P.T, Great for design briefs. As Advertised B. Johnson Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the possible solutions) What wows? (what attracts customers to prefer it as the solution) What works? (features and functionality of the
The ten cases in the book provide creative and innovative applications of the design principles, providing sufficient detail to be of use to readers in their own planning processes. In a clear and simple style, this book shows how designing thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The book provides sufficient depth to be of value to the graduate professional classroom while being simple and clear for immediate use by managers.--Toni Ungaretti, Johns Hopkins University-
The workbook demystifies tools that have traditionally been the domain of designersfrom direct observation to journey mapping, storytelling, and storyboardingthat power the design thinking process and help businesses align around a project to realize its full potential.. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and re
Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.