Designing Modern America: Broadway to Main Street
| Author | : | |
| Rating | : | 4.64 (793 Votes) |
| Asin | : | 0300108044 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-09-29 |
| Language | : | English |
DESCRIPTION:
"Original and innovative. I know of no other book that brings Urban and Bel Geddes together to demonstrate the specificity of their unique and quite astonishing accomplishments, their influence and impact on so many aspects of American life."—Don B. Wilmeth, Asa Messer Professor Emeritus, Brown University, and editor, Cambridge Guide to American Theatre
The Creators of American Modernism Marco Antonio Abarca Modernism was the artistic world's response to the widescale destruction and carnage of the Great War. Although the United States came out of the War as the world's strongest economic power, it was late to join in the Modernist movement. As late as 1925, the United States was unable to find qualified craftsman or manufactures working in the modern spirit to attend the Paris Exposition. This Exposition was to serve as the high point of the Art Deco movement.Into this creative void, entered two American. Robert Pluto said Excellent. Had to buy this book for school (my Prof was the man who wrote the book). Very insightful, detailed, and thought provoking. I did not know so much of American advertising came out of only two men's designs!. Four Stars Ned Darr Very interesting reading
Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. Together they were responsible for creating what has been called the Golden Age” of American culture.. If the American lifestyle has been much imitated across the globe over the past fifty years, says Innes, it is due in large measure to the designs of Urban and Bel Geddes. From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of America” and make it synonymous with modernity than any of their contemporaries. The two men gave shape to the most quintessential symbols of the modern American lifestyle, including movies, cars, department store