Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
| Author | : | |
| Rating | : | 4.28 (595 Votes) |
| Asin | : | 0801888530 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-10-23 |
| Language | : | English |
DESCRIPTION:
To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. Making and Selling Cars: Innovation and Change in the U.S. motor vehicle industry is the largest manufacturing industry in the world.James Rubenstein documents the story of the automotive industry which despite its power, is an industry constantly struggling to redefine itself and assure its success. We learn how the industry began and about its methods for building cars and the modern American marketplac
Morris IA: The Journal of the Society for Industrial Archeology) . (Journal of Economic History)For readers seeking an overview of the industry Rubenstein's book offers a useful profile, especially for the last quarterly century. (Enterprise and Society)The strengths of the work lie in its discussions of the early entrepreneurs and dealerships and of recent market trends. It is good background reading for undergraduates in transportation. automotive industry. What makes his book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope. (Prometheus)This is a comprehensive history of the automobile industry with much data on production and the market Rubenstein obviously loves cars The book is fascinating. (History)This is a book writt
A Geographer Gets Lost The author is a professor of geography who is an expert on the location and operation of domestic auto assembly and component manufacturing plants. In this book he tries to parley that limited knowledge into a history of the U.S. auto industry and fails miserably. This would be a difficult task for a competent historian and is clearly a fool's errand for a geographer.The organization of this book is islands of information surrounded by a sea of . Marketing meets Car Lover I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.. Really good book All of the information is perfect for a car lover of any kind. Dr. Professor James Rubenstein is a brilliant writer who wrote the book a a way that one just feels like reading more and more. Oddly enough, I read this whole book in one, very long sitting because it was all so interesting. I knew a lot of the information, but a good writer can make hearing things you know just as interesting as learning it for the first time!
Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.. James M