Finding Betty Crocker: The Secret Life of America's First Lady of Food
| Author | : | |
| Rating | : | 4.97 (676 Votes) |
| Asin | : | 0743265017 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2017-08-25 |
| Language | : | English |
DESCRIPTION:
Marks, who created a documentary film on Crocker, devotes a chapter to the Betty Crocker Kitchens and chronicles the products that Crocker's folksy persona sold to the world, like Bisquick and various cake mixes. Copyright © Reed Business Information, a division of Reed Elsevier Inc. Photos, illus. Filled with treasures from the General Mills archive—including letters sent to Crocker during WWII, reprints of famous recipes and advertisements, and portraits updated through the years—Marks's book introduces readers to the people who breathed life into Crocker's image as the happiest of homemakers. There's Samuel Gale, her inventor, and Florence Lindeberg, who provided her trademark signature in 1921. . From Publishers Weekly "Your talks have given me hope," wrote one listener to the B
Lawrence W. Prichard said Decent view of a part of "Decent view of a part of 20th Century food" according to Lawrence W. Prichard. I enjoyed Susan Marks's "Finding Betty Crocker" a great deal, but cannot give it five stars.As a former professional cook, and still a devoted follower of food, a lot of her material is familiar, and other writers, (especially Jean Anderson and Sylvia Lovegren) have explored Betty's background. Marks has no new insights about the shift from scratch cooking to package/mi. 0th Century food. I enjoyed Susan Marks's "Finding Betty Crocker" a great deal, but cannot give it five stars.As a former professional cook, and still a devoted follower of food, a lot of her material is familiar, and other writers, (especially Jean Anderson and Sylvia Lovegren) have explored Betty's background. Marks has no new insights about the shift from scratch cooking to package/mi. Finding Betty Crocker Mary Fuller When I got this book,I started reading it right away and it was so interesting that I could'nt put it down. It brought back so many good memories to me. Times I spent with my grandmother in the kitchen and watching her use her Betty Crocker cookbook and making such delicious recipes from it. I highly recommend this special book.. Remarkably interesting and engaging "biography". Betty Crocker may hold the distinction of being the first "virtual" corporate employee in American history. She has been seen and heard by millions on radio and TV. She has corresponded with uncounted thousands of America's 20th centaury housewives. In 19Remarkably interesting and engaging "biography". David J. Gannon Betty Crocker may hold the distinction of being the first "virtual" corporate employee in American history. She has been seen and heard by millions on radio and TV. She has corresponded with uncounted thousands of America's 20th centaury housewives. In 1945, she was voted in a survey as the second most admired woman in the US after Eleanor Roosevelt. All pretty heady st. 5, she was voted in a survey as the second most admired woman in the US after Eleanor Roosevelt. All pretty heady st
What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcome
. Susan Marks's interest in Betty Crocker began during her stint as a tour guide for the Minnesota Historical Society, then evolved into a master's thesis, doc-u-mentary film project, and, ultimately, this book. Currently, she writes and produces videos for corporations as well as for nonprofits and the arts