Strategic Management of Technology and Innovation
| Author | : | |
| Rating | : | 4.22 (665 Votes) |
| Asin | : | 0073381543 |
| Format Type | : | paperback |
| Number of Pages | : | 1280 Pages |
| Publish Date | : | 2016-12-15 |
| Language | : | English |
DESCRIPTION:
Ricky B said Amazing Price. Amazing price. No other company came near to it. I rented it because I needed it for one of my classes.. Amazon Customer said Five Stars. its damn good book. Good This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. A few "classics" have been retained, however, because they capt
. About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide