Lee Friedlander: The New Cars 1964
| Author | : | |
| Rating | : | 4.71 (781 Votes) |
| Asin | : | 1881337316 |
| Format Type | : | paperback |
| Number of Pages | : | 85 Pages |
| Publish Date | : | 2014-01-19 |
| Language | : | English |
DESCRIPTION:
It's difficult now to comprehend how anticipated next year's cars were to Americans of the 1960s, but if Friedlander was aware of this, the photographs he delivered (on time) don't betray it. Friedlander's jazz album covers had proven he knew how to work on assignment, and Ansel and Feitler realized that if Bazaarwas to obtain the photographer's best work he should be let alone to make it. Even a cursory study of this project reveals a compendium of strategies that would soon bring Friedlander acclaim and wreak havoc with widely accepted notions of what constituted a good photograph. As Friedlander says, “I just put the cars out in the world, instead of on a pedestal.” The magazine's editor-in-chief was unamused, fearing that the photographs would deter car manufacturers from advertising in Harper's, so Friedlander was paid for his work and the photographs were soon forgotten--until he stumbled across them in 2010. Rather than depicting the cars in seductive locales, he had them delivered to parking lots near burger joints, cheap furniture stores, downscale beauty parlors and--most ignominiously of all--a used-car lot. In 1964, two young art directors at Harper's Bazaar named Ruth Ansel and Bea Feitler hired the then up-and-coming photographer Lee Friedlander to photograph the much-anticipated new car models of that year. Now, the Continentals, Eldorados and Mercury Meteors of 1964 have their day in this beautifully produced volume.
Pedestrian Effort A photographer is tasked with photographing the new 196Pedestrian Effort ellison A photographer is tasked with photographing the new 1964 automobiles for a magazine. The photographer has the vehicles delivered to what appears to be run-down parts of towns to make the vehicles appear dumpy, which they do. All appear in B/W. The magazine rejected the photos and they appear here in an effort to appear artsy. A person can see this photography in used car magazines.A Continental, a Chrysler 300, and Mercury Marauder appear n. automobiles for a magazine. The photographer has the vehicles delivered to what appears to be run-down parts of towns to make the vehicles appear dumpy, which they do. All appear in B/W. The magazine rejected the photos and they appear here in an effort to appear artsy. A person can see this photography in used car magazines.A Continental, a Chrysler 300, and Mercury Marauder appear n