Keith's Radio Station: Broadcast, Internet, and Satellite
| Author | : | |
| Rating | : | 4.63 (693 Votes) |
| Asin | : | 0240821165 |
| Format Type | : | paperback |
| Number of Pages | : | 530 Pages |
| Publish Date | : | 2016-05-07 |
| Language | : | English |
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Dr. Dr. Mims began his commercial radio broadcasting career in 1971 and transitioned to public radio broadcasting seven years later. He is the author/editor of eight books including The Palgrave Handbook of Global Radio. He currently serves as Chair of the Department of Mass Communication and holds the rank of Professor at Stephen F. Hendricks has experience in both commercial and noncommercial radio.Bruce Mims (Ph.D., University of Southern Mississippi) began his career
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources: focalpress/cw/hendricks (coming August 7). New to this edition:New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technologyA thorough examination of Internet radio, online music services, and mobile listening devicesAn analysis of how new technologies have fragmented the advertising dollarA discussion of station website content and promotional usage of social mediaA revised examination of technologically advanced strategies used in traffic and billing departmentsUpdated, full-color photos and illustrati
Joseph Blaney, Associate Dean, College of Arts and Sciences, Illinois State University, USA‘This edition is valuable to students given the authors’ efforts to take a serious look at radio’s future, mixing in essays from industry leaders, an examination of various listening devices, and a companion website that makes for significant collaboration between faculty and students.’- Joe Misiewicz, President/CEO, Indiana Broadcasters Association, USA. ‘Hendricks and Mims are to be congratulated for a superb update to Keith’s long-successful text. Those who seek a thorough understanding of radio's borderless power and how to master it need to read the this-just-in (as we say on the radio) edition of Keith's Radio Station.’- Peter Laufer, James Wallace Chair in Journalism, University of Oregon, USA ‘Hendricks and Mims took the pre-eminent
A Bloated, Poorly-Organized Mess This book was in desperate need of a rewrite and finally got it--but what's left is a bloated mess. Yes, it's the main text for college radio--but that's because there isn't another book out there about the subject. For years (if not decades) the book has been outdated. Now two new authors have come in, the old author has been dumped (though his name is now in the book's title!) and they. "The new and improved classic" according to Gunther Purdue. Keith's Radio Station is the classic blueprint for teaching about the medium. Hendricks and Mims have taken it to the next level.. "Comprehensive and Useful" according to Ed Shane. This is a comprehensive overview of the radio industry complete with historical perspective combined with today’s real world examples. The work was originally undertaken by Michael Keith and Joseph Krause in the mid-1980s, handled by Keith solo for the fourth through eighth editions, and now carried forward by Bruce Mims and John Allen Hendricks.That it’s the ninth edition sa