Haunted Empire: Apple After Steve Jobs
| Author | : | |
| Rating | : | 4.75 (995 Votes) |
| Asin | : | 0062128256 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2013-08-22 |
| Language | : | English |
DESCRIPTION:
As a reporter for the Wall Street Journal, she covered Apple during the last years of Steve Jobs's reign. In 2011 she was named a Gerald Loeb Award finalist as part of a Journal team responsible for a series on Internet privacy. News & World Report and Reuters. Yukari Iwatani Kane is a veteran journalist with nearly fifteen years of experience writing about the technology industr
Starts out interesting, but then goes off track, way off track Charles McGuinness As I started to read this book, I thought that the large amount of negative press it received was way off target. The story begins with a solid recap of the history of Apple, how Steve Jobs left it, and the start of the Tim Cook era. It was factual, interesting, and gave me insights into what had happened to the company. Chapter 5, where Steve passes, was poignant and sad. And had the author left the book as a recap of Apple's history to date, she would have told an important story. But somewhere along the line, the author. Interesting but flawed take Jeffrey Nolan After having read Haunted Empire, I have to agree with many of the negative comments written by other reviewers.Yukari Kane does include interesting backstory details on some key events in recent Apple history. Unfortunately, it is far from an unbiased account.If there is a common theme amongst reviews on this site, it is that the narrative focusing on Apple before the passing of Steve Jobs is the superior part of the book, and the author stretches the evidence in the second half where she argues that Apple's best days are. James Woo said Turns out wrong alright. The book turns out wrong alright. Apple is as dominant as ever. Other tech giants are still playing catch up.
Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leader
“This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.” (Publishers Weekly)