The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
| Author | : | |
| Rating | : | 4.88 (655 Votes) |
| Asin | : | 0804748136 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2015-03-18 |
| Language | : | English |
DESCRIPTION:
"On Building an Art Firm" according to N. Evan Van Zelfden. When Pierre Guillet de Monthoux wrote The Art Firm, he provided us with a Rosetta stone. Some people understood the language of business. Other people understood the language of art. But no one understands this language of Aesthetics. Until now. Mr. Guillet de Monthoux shows us clearly, through the history of Aesthetics, and of avant-garde art, how this business of being relates to the art of management and to the management of art. When you finish, everything will be illuminated. This book is (or should be) the blueprint for every successful Art. Experience and History This book is for those who would like to investigate the impact of Art not only on society but on management issues as well. This lovely serendipity walk guides us through the history and allows amazing insights. As Pierre says, "art firms might conceivably serve as models for helping firms generate aesthetic energy by stimulating technicians, artists, critics, and audience to maintain Schwung in aesthetic play".Guillet de Monthoux describes a new emerging manager, who feels the need to go beyond sponsorship and who really embeds art into busines. Great Book ! Martin Rössel The Art Firm investigates how to apply the methods artists use to create value in their work to the methods managers use to run their businesses. Cases of aesthetic management are cited to illustrate the range of possibilities inherent in this type of application and to understand the potential of this type of operation in the art-based economies of tomorrow.Absolutely great book, I recommend it to everyone whoworks with art management in any form.
Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role—so central to value-making in contemporary economies—performed by aesthetic play in art firms. The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, images, and other types of art to create c
Austin, Harvard Business School, Author of Artful Making: What Managers Need to Know About How Artists Work. "Expansive in its scope, The Art Firm is one of the most interesting management books I've read in some time. It should become the authoritative work on the relationship of art and aesthetics and the practice of business."—Robert D. It is eloquently written and delivers important conclusions that will be of enduring importance