Odyssey (Pepsi to Apple a Journey of Adventure,Ideas and the Future)
| Author | : | |
| Rating | : | 4.33 (572 Votes) |
| Asin | : | 0773752056 |
| Format Type | : | paperback |
| Number of Pages | : | 450 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Apple has always stood for the individual. The book was written in 1988 while Sculley was still Apple CEO. Sculley was at Apple from 1983 - 1993 as CEO. Shortly after, Jobs left Apple to start NeXT, taking some of Apple's best people with him, while Sculley was CEO. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. The most interesting parts of the book involve, you guessed it, Steve Jobs. Good call there, he must have been listening to Alan Kay. This book will give you more insight into what makes Apple unique and how the company dealt with the turbulence of the mid-80′s.. Other highlights include: Sculley creating the Pepsi Generation campaign th
cgriell said Interesting, although the author explains only part of the history. Well, I read this book after viewing Job's lecture at Stanford […] really fascinating. So I would know what was happening behind the scenes, and what went wrong on the love story of Jobs and Sculley.The book explains Sculley's East Coast (and Republican) vision of how to manage a big company, which, is, essentially, I may say a "military" way to organize a company, with clear objectives and responsabilities, vs. the West Coast (and Democrat) which is more cooperative and less organized. Of course you cannot manage a multim. An Interesting Lesson About Incentives Mr. Sculley describes how Steve Jobs lured him to Apple, and blithely exposes his thought processes behind the decision to go. Among other things, he insisted upon a lucrative compensation/house package, explaining that he simply could not be burdened with any personal financial considerations while dedicating his self-appraised tremendous powers to running Apple. The Apple folks agreed, Sculley got his huge salary and his new house, and under his hand the company tanked down the tubes forthwith.Sculley presented management lesso. Eric Sim said Must read for Mac users. I just bought the flat-screen iMac in Mar "Must read for Mac users" according to Eric Sim. I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares.The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though.You will read about Jobs' infamous quote to S. 00"Must read for Mac users" according to Eric Sim. I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares.The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though.You will read about Jobs' infamous quote to S. and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares.The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though.You will read about Jobs' infamous quote to S