Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
| Author | : | |
| Rating | : | 4.14 (631 Votes) |
| Asin | : | 1250022010 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-05-27 |
| Language | : | English |
DESCRIPTION:
Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.
hard to believe but very, very true Over the years I've read a number of books about advertising, including those by Jane Trahey and Jane Maas. Today's it's hard to believe the world Maas evokes, where account executives were mistaken for secretaries and women humbly accepted lower pay for the same (or superior) work.If you're old enough to remember, the book will evoke painful memories. I remember talking to women who calmly acknowledged they were paid less for their work but at least they got a foot in the door. "Do women hold those jobs?" was a common question. Mad Women- Not All That Mad When I was a little girl watching Bewitched, I decided that one day I was going to own my own advertising agency. I could write copy and storyboard concepts that Darrin couldn't begin to imagine. Oh yes, I would be a generally awesome business person (with a fabulous London Fog trench coat with matching umbrella, but I digress). Then I grew up. Life got in the way, not to mention being told many times that I sure did have big dreams for such a little girl I happened to be in my twenties at the time. So, I was happy to read a me. Steven Lance said The Real Deal. Forget "Mad Men," Jane's book is The Real Deal. She names names. She tells it like we all knew it really was. Shame on us for our neanderthal attitude towards women - and brava to brave women like Jane who were willing to play by rules that worked for her - while accepting (but still challenging) the realities of The Boys Club.It was people like Jane who inspired me to go into advertising - and people like her who taught me to be a mensch. Maybe not as quickly as I should have, but the end result is that I honestly believe I'm
When I started at Ogilvy & Mather in 1971, a lowly Account Executive, she was already a creative director. “A bracing and consistently engaging look at the realities behind the fetishized nostalgia of Mad Men. A smart, funny, irreverent woman.” Bruce McCall, New Yorker writer and cover illustrator“I read Mad Women in one delicious gulp. Great reading.” Bob Liodice, CEO, Association of National Advertisers“Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world… Maas mixes personal stories with advertising history, making this a compelling read.” Publishers We
Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages. . JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to b