IDEO: Masters of Innovation
| Author | : | |
| Rating | : | 4.53 (547 Votes) |
| Asin | : | 3823854852 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Pretty Yahtzee! Most of the reviews I read convinced me to buy this book. Most of what you are going to see are beautiful pictures of final productsI would have liked to see more "getting there" i.e. "Process" stuff.It is full of images of things I am sure we will all be living with in another 5-10 years; very innovative. But on the level of Design, it's really not a "how to" or even "how WE" which is what I. A Customer said Great Images, Less than Average Content. This is a great (and very beautiful) collection of works by the design firm IDEO. There is some content about IDEO's philosophy of innovation and process, but if you're buying the book for such content only, than don't. Instead, buy "The Art of Innovation" by Tom Kelley. You will be disappointed by the fairly shallow treatment of IDEO's great process in Myerson's book. Some of the content has. Inefficient IDEO-logy M. A. Plus IDEO's method for solving inventive problems derives from Alex Osborn's development of "Brainstorming" in the 1940's, and like Brainstorming it gives the illusion of productivity while in fact wasting cognitive resources. Genrich Altshuller, the creator of the Theory of Creative Problem Solving (which also goes by the Russian acronyn TRIZ), criticizes Brainstorming in his book "The Innovation
Yet these were all developed at IDEO, a Palo Alto-based engineering and design firm. IDEO: Masters of Innovation gives us page after page of products that are compelling not just in name, but in concept, whether they are prototypes or manufactured products. --Juliette Cezzar. The text of the book, unfortunately, is more about the firm than the firm's work, and, in keeping with that, the adjective-laden writing does not do much more than lavish praise. Still, the book is mostly composed of photographs of products and the sketches that produced them. It's hard to believe that objects such as the Palm V organizer, the neat-squeeze dispenser, and the Polaroid i-zone camera have anything in common. Their strength, and the book's clean and beautiful design, transcend the lack of information in the writing, making it a worthy sourcebook of i
Jeremy Myerson is the Director of the Helen Hamlyn Research Center at the Royal College of Art, London. . His previous books include International Interiors 5, 6, and 7, New Public Architecture, International Lighting Design and The Creative Office. The former editor of DesignWeek, which he founded, and former managing editor of World Architecture, he is a contributor to newspapers and magazines worldwide
“When people ask me what IDEO does, I say we design neat stuff,” says David Kelly, one of the firm’s founding partners. Filled with vibrant, fascinating shots that demonstrate IDEO’S unparalleled ingenuity, it reveals why IDEO’s strategies are as innovative as their concepts. Whether it’s kitchens that speak to you, shopping carts that glide down aisles, trains that reach destinations more efficiently than planes, or sunglasses that help Olympic athletes compete more effortlessly, IDEO continues to be one step ahead of the present. But neat stuff is just the beginning. · Worldwide offices in Palo Alto, San Francisco, Chicago, Grand Rapids, Boston, London, Tokyo, and Tel Aviv · An inspiring record for product designers and students · Visit the site- ideo · Designs include Palm V, “Neat Squeeze” toothpaste dispenser, Copy Jet color printer, and Pop Shots camera. Since its inception this world-renowned design firm has operated under the philosophy that in order to design for the future, you have to understand what’s missing in the present. From projects most people nev