Apparel Product Development, 2nd Edition
| Author | : | |
| Rating | : | 4.20 (575 Votes) |
| Asin | : | 0130254398 |
| Format Type | : | paperback |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2016-05-15 |
| Language | : | English |
DESCRIPTION:
On the contrary, we hope we have successfully "back filled" with some of the more basic, fundamental points that will help put product development and all fashion jobs into a clearer perspective. Johnson HERE'S WHAT THIS BOOK IS NOT It is not a fashion history book, from Louis XIV to Madonna. Above all, this book should help all readers (students, industry members, and those simply curious) sense where the intense, creative, and often funny garment business is going in the 21st century, rather than where it has been. Our attempt is not just to show you the steps but to show how to do these steps
Together they shared the same goal--to provide a foundation that will help aspiring businessmen and women develop the indispensable decision-making skills essential to understanding the important merchandisingconcepts and measurements of performance. Formerly an instructor in the fashion program at the Art Institute of Fort Lauderdale (1987-1999) and earlier with Bauder College, a division of NEC, Evelyn also coauthored "Apparel Product Devel
This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business—wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry. For anyone looking for not only the skills—but the means to acquire them—for a successful career in the garment-making industry today.. “Insider” perspectives, wisdom from the “pros” , detailed illustrated procedures, and several “hands-on” exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, “triangle of balance” tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line
"Great basics. With the exception of the latest updates" according to SusanW. Great basics. With the exception of the latest updates this was a cost-effective way to get an education on the subject.. Great Book for Apparel Industry Jason This book is the only book I found so far that has bring me up-to-speed in the apparel industry. It has explain a lot of details of the general business practices within the apparel industry and also give me a direction on how to start my apparel business.. "need more interesting perspectives" according to O. M. Mai. I bought this book for class. The authors talked way too much and offered very limited perspectives of each case point. I don't need to read two pages of rambling nonsense from each mini chapters. They need to get to the point, clear and precise. This is how the fashion industry work, no nonsense! No rambling! Another issue is the people in this industry. None are creditable to give any suggestions. Tommy Hilfinger ya really? Him of all the designers, the authors highlighted him. Where are the options of Marc Jacobs, Donatella Versace, Karl Lagerfeld, Galliano? Another issue is ho