The Elements of Graphic Design
| Author | : | |
| Rating | : | 4.23 (682 Votes) |
| Asin | : | 1581157622 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2013-03-19 |
| Language | : | English |
DESCRIPTION:
Author of the bestseller, he lives in New York City. , professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design.
The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.. W. Veteran designer and educator Alex. This pioneering work provides designers, art directors, and students--regardless of experience--with a uni
Expansive and Thought Provoking Considering a degree in graphic design, I recently picked up this book to get a better understanding of the field. With only a quick scan of the titles available on the shelf, "The Elements of Graphic Design" seemed to be the most approachable. I have a studio arts degree, so I was most curious of how the visual language of design compares and contrasts with fine arts. I found "The Elements" not only answered my initial questions, but gave me a . Garrett S. said Do as he says, not as he does.. I agree with many of the other reviewers. This is an essential design book and it's ugly as sin to look at.There is no clear visual hierarchy here and in practice, the author seems to hate the white space that he spends so much of the text (rightfully) exalting. The pages are busy and designers with problems focusing (nearly all of us, right?) are going to find the pages nearly unreadable.If you can get past the layout though, this is one of the. Great for a non-practitioner MMC As a non-practitioner who wanted to learn more about fundamental design, this book nails it. While aesthetics are ultimately a matter of preference, knowing the fundamental reasons and history behind certain graphic design elements is a great help for those who have no formal training or experience in the field.Specifically, the book's treatment of shapes, composition/layout, typography and color helped me formalize my thinking when coming up wi
Read and learn.” —Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY “The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. "White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students A clear introduction; recommended for anyone learning or reviewing graphic design." --Library Journal“Alex W. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.”—Kevin Smith, AI