Social Machines: How to Develop Connected Products That Change Customers' Lives
| Author | : | |
| Rating | : | 4.46 (970 Votes) |
| Asin | : | 1118471687 |
| Format Type | : | paperback |
| Number of Pages | : | 245 Pages |
| Publish Date | : | 2013-09-29 |
| Language | : | English |
DESCRIPTION:
"Very interesting vision of our relationship with our things" according to Matthew R. Peddicord. Can you imagine your car becoming your friend on Facebook?The author dives into what it would be like to have your house and car talking to each other about you and your needs. All of our gadgets, from our phones to our refrigerators, could create social connections with us and our friends and family.This book is not about new technology, all of these things already exist, this book is about how. Provides a new view on IoT Devices This is an interesting read, giving the reader an introduction to the idea of social machines. It expands on the emerging concept of internet of things, and goes further by describing the benefits and use cases that could be made possible when including machines in social networks.However, note that this book simply gives an overview and presents a couple of interesting ideas, but is not a techn. Excellent (understandable) framework for complex topic Peter does a great job applying an understandable framework to a complex (and timely) topic. He provides a solid foundation on what "social machines" represent and why they are relevant. He then goes on to explain how to apply the framework across verticals, products, etc. Excellent, worthwhile read.
From the Inside Flap50 billion products will be sharing information over the Internet by 2020—will yours?Our online interactions form the backbone of companies like Facebook and Twitter and have redefined how we communicate. Social Machines is the first book to explain the benefits and the process of connecting machines to a social network and bringing these products to a mass market. Consider what's already out there:Nike's Nike+ shoe sensors can communicate with a smartphone app, which becomes your fitness guru, mot
He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media includingthe New York Times,the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. As a founding member of the rapi
But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.Explains how smart phones and tablets enable Social MachinesDescribes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.Articulates how the “Internet of Things” is becoming social—and why