Ryanair: The Full Story of the Controversial Low-Cost Airline
| Author | : | |
| Rating | : | 4.70 (808 Votes) |
| Asin | : | 1845132939 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-10-24 |
| Language | : | English |
DESCRIPTION:
She lives in Dublin. Siobhan Creaton is a journalist and author of the bestselling Ryanair, the story of Europe's biggest airline, first published in 2004, and A Mobile Fortune: The Life and Times of Denis O'Brien, both published by Aurum, and Panic at the Bank, (2002). She is a former Irish Times finance correspondent.
Ryanair employees past and present were interviewed, as well as its top management and those at its major rivals such as British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and chief executive Michael O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions)—and generate an endless stream of PR and news stories in the process—this edition is fully updated to take account of all Ryanair's most recent history.. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland's new "Ryanair Generation" for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France
Franz K. said Unbiased history of the airline and man you love to hate!. This is an excellent, well written, well edited brief history of Ryanair, and by default, Michael O'Leary. Creaton does not pull any punches when describing O'Leary's methods for dealing with conflict, but she does not take sides. Love him or hate him, O'Leary took a near-bankru. "Five Stars" according to Michael Nitzan. Very good read about the company.. "Well-written, engaging corporate tale" according to Rolf Dobelli. The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. It's a tale of temperamental executives, overspeculation, greed, government intervention, mistreated customers and
"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's verbal discretions without detracting from his achievements' - Financial Times"