Needfinding: Design Research and Planning
| Author | : | |
| Rating | : | 4.53 (861 Votes) |
| Asin | : | 1480064106 |
| Format Type | : | paperback |
| Number of Pages | : | 92 Pages |
| Publish Date | : | 2013-01-30 |
| Language | : | English |
DESCRIPTION:
He is the CEO of Jump Associates, a strategy and innovation firm that helps companies create new businesses and reinvent existing ones. Dev is a trusted advisor to senior executives at some of world's most admired companies, including General Electric, Nike, and Target. He is also the author of Wired to Care, a critically acclaimed book about the connection between empathy and business growth. . A frequent speaker at business forums, Dev was featured on CNBC's "The Business of Innovation," and his articles on innovation and strategy have appeared in several leading publications, including BusinessWeek, CNN, Fast Company, and Forbes. About the A
He is the CEO of Jump Associates, a strategy and innovation firm that helps companies create new businesses and reinvent existing ones. Dev is a trusted advisor to senior executives at some of world's most admired companies, including General Electric, Nike, and Target. A frequent speaker at business forums, Dev w
It's now available to students and non-students alike.. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. This book acts as the primary reference for methods taught in the class. For over 50 years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Much of the class involves hands on learning and project work
The book's description details the content, so I will The book's description details the content, so I will simply write that of all the material I taught in my classes last fall, this book was the most popular. It is a book of exercises, ideal for the interactive learner.. "One Star" according to Matthew C. Turpin. More of an outline than a finished book.