How To Be a Graphic Designer Without Losing Your Soul
| Author | : | |
| Rating | : | 4.29 (932 Votes) |
| Asin | : | 1568985592 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2017-11-03 |
| Language | : | English |
DESCRIPTION:
Y. Shimizu said Not just for graphic designers, must read for all design students. If you are in commercial art field, regardless whether you are in graphic design or not, you must read this book. It tell you everything you wish your design school teachers had told you about the business of being a commercial artist. As an art school instructor myself, I made this book into a recommended reading material for my graduating illustration majors. Just cross the words "design" in this book and write over "illustration" (or animation, advertising, or whichever commercial art occupation), and more than 95% of it works. It i. It could easily earn 6 or 7 stars I found this book most valuable in every aspect. You will learn a lot from this guy's and his "guest's" experiences. It is a must have for anyone into the creative design business, wether you have been a lot of time into it and even better if you are starting or want to be an enterpreneur within the graphic design business. Buy it and reccomend it to your peers.. "Good Book, needs a quiet spot for maximum absorption" according to Tiffany France. This book has a lot of words.It's a good kick in the pants for us (sometimes corner-cutting) freelancers.
He writes regularly for Print magazine and for UK design m . Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer
The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses t
The text easily appeals to all of lifes types who might crack its binding: the student crowd who have spent four years learning how to learn; those weighing the decision to go in-house or freelance; the seasoned designer who wants to set up his or her own studio " -- Lisa Ryers --San Francisco Bay Guardian, January, 2006"If Adrian Shaughnessy hasn't already started a 'Without Losing Your Soul' franchise of 'How To' books, he should consider it. You could say that he does his part with this invaluable guide." --CMYK, June, 2006"How to be a graphic designer, withou