Flying Off Course IV: Airline economics and marketing
| Author | : | |
| Rating | : | 4.95 (629 Votes) |
| Asin | : | 0415447372 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-11-09 |
| Language | : | English |
DESCRIPTION:
Interesting treatise of a boring subject This book is the required text for Advanced Aviation Economics in the MBA program at Embry-Riddle Aeronautical University. Doganis applies the tedious study of microeconomics specifically to the airline industry. My only complaint is that for an industry which c
James Hogan, Chief Executive Officer, Etihad AirwaysDoganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. The systematic and concise approach of this book makes it very enjoyable for readers learning the A to Z of airline economics, as well as developing a deeper understanding of this vibrant industry. Flying Off Course is a thought provoking book that should be essential reading for anyone interested in the airline industry.Dr Fariba Alamdari, Vice President of Boeing Commercial AirplanesFlying off Course cap
Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.
The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . High growth rates in recent decades have produced only marginal profitability. It is given added force by the author’s hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This book sets out to explain, in clear and simple terms, why this should be so. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, ‘open skies’ , air cargo economics, charters and new trends in airline pricing. It provides a unique insight into the economics and marketing of international airlines. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on