Corporate Communication: Critical Business Asset for Strategic Global Change
| Author | : | |
| Rating | : | 4.71 (667 Votes) |
| Asin | : | 1433119250 |
| Format Type | : | paperback |
| Number of Pages | : | 229 Pages |
| Publish Date | : | 2014-10-05 |
| Language | : | English |
DESCRIPTION:
He has more than 25 years’ experience in counseling global corporations and governments in corporate image, financial communications, and crisis management. . Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations. Michael B. He is the founder and director of CCI (Corporate Communi
It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.. The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the c
The changes are deep and unprecedented. Hutt, PhD, Arizona State University)" . PR & Internal Communications, PwC) -Corporate Communication is a road map for any CCO or CMO trying to navigate the new corporate reality where both media and technological expertise are essential in building trust for your company on a global basis. Until now, the focus was on communication as a skill, a competency, or a tool that business professionals needed for success in their careers. The strategies proposed are essential reading for every business practitioner because they are grounded in an ethical perspective and a global perspective.- (Geraldine E. We now clearly understand that communication has value as a strategic business asset. Business professionals and business communication instructors should read this book. This terrific book