Beyond Powerful Radio: A Communicator's Guide to the Internet Age_News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio
| Author | : | |
| Rating | : | 4.84 (521 Votes) |
| Asin | : | 0240522249 |
| Format Type | : | paperback |
| Number of Pages | : | 536 Pages |
| Publish Date | : | 2017-05-15 |
| Language | : | English |
DESCRIPTION:
A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. Plus: Tips to assemble a winning team; to develop,&
. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. Beyond Powerful Radio is her fourth book. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. International broadcast consultant Valerie Geller is presi
The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for prepari
Very helpful to this aspiring podcaster What drew my attention to this title was its promise of offering expert help in regard to podcasting and internet radio. Well, it does and it doesn't. The book is very clearly oriented to commercial radio and talk radio in particular. But the elements of creating a successful podcast or internet radio (or, increasingly, video) show are common and Ms. Geller covers these elements in copious, almost suffocating detail. In short, "Beyond Powerful Radio" live up to its hype. Geller draws on her own experiences and those of dozens of other broadcasters. The book is fun to read just because it provides insight into the broadcast radio . Highly Recommended for Podcasters As a podcaster, I picked up this book hoping to glean some advice that would help me behind the microphone and I ended up with far more than I even expected. This book contains a boatload of practical advice for connecting to your listeners and becoming a better host.Yes, this book is geared toward terrestrial radio talent and certain sections like "formatics" may be less applicable to podcasters. This, however, is not the majority of the information. The core advice in this book can be applied by anyone from teachers and public speakers to podcasters and radio hosts.My only quibble is with the price. While it may be much cheaper. "Invaluable Resource" according to SevereWX. Beyond Powerful Radio, Second Edition is a must-have book, whether you are interested in getting into broadcast type work, or are a seasoned veteran of the radio world. Valerie Geller fills this book with her expertise, helpful hints, common sense advice, and a plethora of things to make you take pause and see things from an enlightened new perspective. Everyone in the broadcast industry should study this book, whether you be an on-air talent, a program director, station manager, or the part-time janitor, there truly is some helpful advice in these pages that can help you better your career, or give you an advantage in getting yo